adidas has teamed up with award winning Japanese fashion designer, Yohji Yamamoto, to create adidas y3 black and red a bold, original and confident line of apparel and shoes for the tennis world. adidas was excited to introduce Y-3 to tennis and seeing that Paris is one of the most fashion-forward cities in the world, doing so at the 2015 French Open made perfect sense. Each piece helps construct an attitude and sense of power for the player wearing it as you will see when Jo-Wilfried Tsonga and Ana Ivanovic debut the line this year at Roland Garros.
The adidas y3 white and orange has returned this season in this this ‘Oreo’ inspired colourway. Sporting a boost™ sole unit for a continuous burst of energy, the Pureboost is a modern running silhouette that appeals to many sneakerheads.A lightweight mesh upper has been overlaid with embroidered detailing throughout. A leather ankle cuff and tongue give the shoe a luxurious feel. TPU welds accent the toecap and are utilised on the 3D three-stripe detailing.A plastic heel counter accents the rear of the shoe for additional support whilst the rubber outsole aides traction.
When it comes to high-end casual footwear and training shoes there aren’t many choices for today’s consumer but Yohji Yamamoto and adidas y3 grey pink brand is just about the cream of the crop. Sports shoes are inherently casual but the Japanese designer doesn’t play by the rules and his latest silhouettes prove to be just as unconventional as ever.They have always been known for blurring the lines between fashion and function and usually they do this by transforming typically practical designs such as running shoes with luxury materials and quaint detailing, in turn giving them the top end price.
adidas y3 womens yellow is the more creative, high-fashion adidas sub-brand and this ad for their Spring/Summer 2017 campaign brings the feeling of the brand to life in such an artful, thought-provoking way. This range is described by the brand as ‘contemporary sports fashion, inspired by dystopian fiction,’ which really comes to life when you watch this film.What gets really interesting is contrasting the feeling of this sub-brand with the work we featured previously for adidas Originals, which can also call itself a sub-brand of adidas, but with an entirely different feeling, brand tone and target market. To have two pieces of global communication out there and available, while still representing the same parent brand is no easy feat!